KitUp was born out of Bruce's frustration. His time was split between London and Edinburgh and he would spend hours driving up and down the country, with surfboards, bikes, skis and his Springer Spaniel, Lexi in the car. It was tiring and he wished he could just take the train. If only there was a way of getting access to the kit he wanted, when he wanted to use it. Chatting to his childhood friend, Ewan about the problem, he said "I have 2 just sitting in the garage, borrow one from me when you are here". The lightbulb went off.

Bruce and Ewan spent the weekend talking about how it would work. What they wanted to build was simple, a marketplace where anyone could rent the equipment they wanted to have an adventure!

On a mission to reduce carbon footprint, one kit rental at a time

KitUp HQ envisions a world where most people don't need to own kit. Instead, they have an access to all of the kit that everyone owns - both businesses and individuals! They will always be able to find what they need.

In this world, adventure is not something that people dream of. It is a reality that everyone can enjoy, whenever they want to, resulting in a happier and healthier population. At the same time, reduced production of outdoor equipment means a reduced impact on the environment - the one we need to enjoy our adventures.

Who We Are

"You know where I wanna be right now? Right here. Nowhere else. Not in the future, not in the past. This is what I worked for all my life." --Yvon Chouinard